Profile Shift: Standing Out when Uncertainty has become Certain…
There’s no denying this has been a shocker of a summer in Sydney, and beyond.
What […]
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What’s Love Got to Do With It? Everything…
This article was originally published by Internet Retailing Australia on 06.02.20.
Do you love, love? Whether […] -
How Stories Help You Sell Better Online
Originally published in Internet Retailing on 5 September 2019
Was there ever a greater love story than […]
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The Rallying Power of Digital
As I watched the latest update emerging from Hong Kong, apart from trying to understand […]
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When Social Media Changed the World… and the Quest Towards Business Growth
I remember the days before social media, when ‘snap’ meant a card game, and a […]
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Are you using a 3-STAR model and expecting a 5-Star response?
Can you remember a hotel experience where you booked for three stars or below? What […]
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Does your profile show the powerful proof of who you are?
As a press photographer for an established newspaper in Sydney, my husband Toby Zerna has been covering […]
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What are 3 things Meghan Markle can teach us about Online Influence?
Look, I’m not going to lie. I’m definitely a Royals fan.
And I’ve been intrigued, like […]
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The opposite of Standing Out
What is the opposite of Standing Out?
I would say the opposite is being invisible.
Unnoticed, perhaps […]