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Are you using a 3-STAR model and expecting a 5-Star response?
Can you remember a hotel experience where you booked for three stars or below? What was it like?
Or worse, can […]
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Does your profile show the powerful proof of who you are?
As a press photographer for an established newspaper in Sydney, my husband Toby Zerna has been covering major news, sporting, political and […]
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What are 3 things Meghan Markle can teach us about Online Influence?
Look, I’m not going to lie. I’m definitely a Royals fan.
And I’ve been intrigued, like most, with the wedding, the […]
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The Master of Your Message
Were you captivated, like me, by the movie “The Greatest Showman?”
From the colourful scenes and characters, the brilliant acting, songs […]
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The darling days of digital
Imagine if you were to set a time lapse camera over your street from when you were born until now.
You […]
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My Personal Quest for The Stand Out Effect
In other words, time to do the work
Have you heard of a quest? A personal mission. An adventure. A commitment. […] -
Case for Credibility
Are you the real deal?
How do you know if someone is credible and to be trusted by what they post […] -
Get known as the expert in your industry
Everyone’s an expert these days…
Doesn’t it annoy you? You’ve been scrolling through your LinkedIn or Twitter feed and you can […] -
The Go-To Expert on Social, is that you?
You can use social media like a boss, to become the well-known expert in your field.
How? It’s all about positioning.
“Positioning is […]
