-
The Rallying Power of Digital
As I watched the latest update emerging from Hong Kong, apart from trying to understand the cultural, economic and political […]
-
When Social Media Changed the World… and the Quest Towards Business Growth
I remember the days before social media, when ‘snap’ meant a card game, and a post was something delivered by […]
-
Are you using a 3-STAR model and expecting a 5-Star response?
Can you remember a hotel experience where you booked for three stars or below? What was it like?
Or worse, can […]
-
Does your profile show the powerful proof of who you are?
As a press photographer for an established newspaper in Sydney, my husband Toby Zerna has been covering major news, sporting, political and […]
-
The opposite of Standing Out
What is the opposite of Standing Out?
I would say the opposite is being invisible.
Unnoticed, perhaps irrelevant.
The opposite is not when […]
-
The Master of Your Message
Were you captivated, like me, by the movie “The Greatest Showman?”
From the colourful scenes and characters, the brilliant acting, songs […]
-
The darling days of digital
Imagine if you were to set a time lapse camera over your street from when you were born until now.
You […]
-
My Personal Quest for The Stand Out Effect
In other words, time to do the work
Have you heard of a quest? A personal mission. An adventure. A commitment. […] -
How often should I post on Social Media?
Working with a range of business clients, I frequently get asked questions about the mechanics of social – how often, […]
